He is a big, broad-faced man with tousled brown hair, who typically dresses for work in black shorts, a black T-shirt, running shoes, and white socks. If someone told you that Hoffman was the equipment manager for a Pearl Jam tour, it wouldn’t seem like a casting error. He recently published two books on how to be successful in business, and is finishing a third, whose working title is “Blitzscaling.” His business is based on the idea of managing your career through relentless networking, which is something he enjoys. Breakfasts and dinners are a big part of Hoffman’s life. Illustration by Stanley ChowĮarly on a Monday evening in June, Reid Hoffman, the founder and executive chairman of the business-oriented networking site LinkedIn, met Mark Pincus, the founder and chief executive of the gaming site Zynga, for dinner at a casual restaurant in Portola Valley, California, a wealthy residential town at the western edge of Silicon Valley. Hoffman, who founded LinkedIn, has a premise about how the economic world will work from now on.
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